Details if other :. Thanks for telling us about the problem. Return to Book Page. A practical media management textbook that examines the media industry in an age when all the rules seem to be changing because of the phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. It introduces the readers to basic business concepts, and management theories.
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Get A Copy. Paperback , pages. Published April 21st by Wiley-Blackwell first published April 18th More Details Original Title. Other Editions 6. Friend Reviews. To see what your friends thought of this book, please sign up.
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Media Management in the Age of Giants: Business Dynamics of Journalism / Edition 2
More filters. Sort order. Dec 26, Abdullah Alsuwaian rated it liked it. Kevinlie Adiguna rated it it was amazing Feb 18, Rio Prabowo rated it it was amazing Feb 16, Sheikh Arsheed rated it it was amazing Dec 03, Kendall rated it really liked it Aug 05, Kambiz Shabankare rated it it was ok May 12, John rated it really liked it Jan 13, Dennis Herrick rated it it was amazing Jun 06, Hope rated it liked it Feb 06, This is the second edition of a popular college journalism textbook, updated with new developments in the media industry.
It is available as an ebook or paperback.
Media Management in the Age of Giants | Dennis Herrick
Suddenly it's a world of budgets, personnel, marketing, technology, laws, and risk in addition to those basic skills. In this era of huge, money-driven conglomerates, finding the balance is devilishly difficult. But it is a balance that will make or break careers. An essential book.
Media Management in the Age of Giants
Convert currency. Add to Basket. Condition: New. Never used!. Seller Inventory P More information about this seller Contact this seller. Brand New!.
Seller Inventory VIB Book Description Syracus University Press. Brand New. Seller Inventory Paperback or Softback. Seller Inventory BBS BRAND NEW Softcover - This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. Second Edition.
ISBN 10: 0826351638
Language: English. Brand new Book. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. Seller Inventory AAC New Book.
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